en
pl
MAKING SUCCESS STORIES HAPPEN

The retail and FMCG sectors have undergone significant transformation in recent years — driven by shifting consumer expectations, the growing importance of digital channels, and the need for greater operational agility.

In this dynamic environment, companies are looking for leaders and specialists who can act with agility, think outside the box, and deliver innovative solutions tailored to the realities of the market.

Our expertise in recruitment

We have a deep understanding of how dynamic and competitive the Retail and FMCG sectors are — that’s why we support our clients in hiring professionals who can quickly adapt to market shifts, manage sales and categories, develop omnichannel strategies, and build strong consumer relationships.

With our in-depth industry knowledge and advanced recruitment tools, we effectively identify talent that aligns with the specific needs of each organisation — from local companies to global brands. Our consultants take into account the company structure, organisational culture, and role requirements to deliver tailored recruitment solutions.

OUR EXPERTS

A team specialising in recruitment in the Retail & FMCG area

Our team of consultants specializes in recruiting talent in the Retail and FMCG sectors, both in Poland and internationally. We have the knowledge and experience to identify qualified professionals for roles in these industries, along with a deep understanding of the specific challenges the sector faces in the local market.

Vos avantages

OUR EXPERTISE IN RECRUITMENT

Sectors we recruit in:

  • Food and beverage
  • Beauty and personal care
  • Health and wellness
  • Clothing, footwear and accessories
  • Luxury brands and premium industry
  • Organic and natural products companies
  • Stationery and office supplies
  • Pet products
  • Consumer electronics
  • Furniture and home furnishings

Our references

Recruiting for key roles:

Sales-related Roles:

Sales Director, Sales Manager, Business Development Manager, Regional Manager, Sales Representative, Business Development Director, Sales Engineer, ...

Marketing Roles:

Marketing Director, Marketing Manager, Product Manager, Branding Manager, New Product Development Manager, Marketing Communications Manager, ...

Operations & Logistics

Operations Director, Operations Manager, Supply Chain Manager, Logistics Manager, Production Manager, Procurement Manager, ...

Finance & Controlling:

Chief Financial Officer, Finance Manager, Controlling Director, Financial Reporting Manager, Financial Analyst, …

Category and Product Management:

Category Management Director, Product Manager, Product Development Manager, Category Manager, Product Innovation Manager, Sourcing Manager, ...

Leadership Roles:

General Manager, Operations Director, Business Development Director, HR Director, Production Director, General Manager, Department Manager,...

6 reasons to trust Morgan Philips with the recruitment of talent in the Retail & FMCG sector

Contact us !

Rely on us for expert recruitment in Retail and FMCG roles.

Loading
  • Your personal details, submitted whilst completing this form, will be treated conform our Privacy Notice.

Our other specialisations

practices icon

Sales & Marketing
Finance & Accounting
E-commerce & New Technologies
TSL
Industrial and Utilities
Construction
Banking and Financial Services
Supply Chain
Nos practices photo 1

OUR RESOURCES

Our latest articles

Our Insights

arrow icon
Why are Psychometric Tests Considered More Objective than Interviews?
MPG Canada
/ Categories: en

Why are Psychometric Tests Considered More Objective than Interviews?

Hiring the right candidate is no easy task. As competition intensifies and organizations prioritize fair hiring practices, the need for objective and consistent recruitment tools has never been greater. 

Traditionally, interviews have been the go-to method for evaluating candidates. However, psychometric tests are gaining ground as a scientifically validated way to reduce bias and improve decision-making. 

But what makes psychometric tests vs interviews a topic worth exploring? And why are psychometric tools increasingly seen as more objective and reliable? 

Understanding Psychometric Tests

What are Psychometric Tests?

Psychometric tests are standardized assessments designed to measure a candidate’s: 

  • Cognitive ability (e.g., logical reasoning, numerical aptitude) 

  • Personality traits (e.g., extroversion, openness, emotional stability) 

  • Behavioral preferences and potential for cultural fit 

These tests are widely used in standardized hiring assessments to predict job performance, learning agility, and leadership potential. 

Purpose of Psychometric Testing in Recruitment

  • Identify natural strengths and development areas 

  • Compare candidates objectively across a common benchmark 

  • Support data-driven hiring decisions 

  • Reduce reliance on gut feeling or unconscious bias 

Example: A financial institution uses cognitive ability tests to screen for analytical thinking in junior analysts, helping to shortlist talent from a large, diverse pool. 

 

The Subjectivity of Interviews

Why Are Interviews Prone to Bias? 

While interviews remain a critical step, they are inherently subjective. Even in structured interviews, human judgment introduces variability. 

Common types of bias in interviews

  • Confirmation bias: Looking for answers that validate first impressions 

  • Halo effect: Letting one strong quality overshadow other flaws 

  • Similarity bias: Favoring candidates with similar backgrounds or personalities 

  • Unconscious bias: Judging based on gender, ethnicity, accent, etc. 

Interviewer Variability

Two interviewers can assess the same candidate very differently based on tone, mood, experience, or expectations. This lack of standardization makes comparison across candidates inconsistent and harder to justify. 

Research shows that unstructured interviews have a predictive validity of only 0.20, compared to 0.51 for general mental ability tests (Schmidt & Hunter, 1998). 

 

Objectivity in Psychometric Testing

What Makes Psychometric Tests More Objective? 

Psychometric tools offer greater objectivity in recruitment because they are: 

  • Standardized: All candidates are assessed using the same questions, format, and scoring system 

  • Data-driven: Results are based on quantifiable metrics, not opinions 

  • Validated: Most tests are empirically tested to ensure predictive validity 

  • Replicable: They yield consistent outcomes across time and settings 

Example: Two candidates taking the same personality assessment will get results benchmarked against a norm group; not against each other or the interviewer’s opinion. 

 

Psychometric Tests vs. Interviews: a Comparative Analysis

Criteria Psychometric Tests Interviews
Objectivity High - standardized scoring Low - subject to human bias
Predicitive Validity Strong (esp. cognitive ability tests) Moderate (higher in structured formats)
Consistency High Varies across interviewers
Candidate Experience Can feel impersonal Allows for rapport-building
Cultural Fit Assessment Possible through personality tools Easier to gauge through conversation
Implementation Requires tolls/training Easier to deploy initially

 

Neither method is perfect. But psychometric tests clearly bring more consistency and scientific rigor to the hiring process. 

Integrating Both Methods for Optimal Hiring

The best talent strategies combine psychometric testing with structured interviews

Best Practices:

  • Use cognitive tests early to screen large volumes objectively 

  • Apply personality assessments to guide deeper questions in interviews 

  • Structure your interviews around core competencies and behaviors 

  • Provide training for interviewers to mitigate bias 

  • Cross-validate psychometric insights with real-world discussion 

Case Study: A multinational implemented both a situational judgment test and a structured behavioral interview to hire sales managers. Result? A 22% reduction in first-year turnover

 

Psychometric tests and interviews each have their place, but when it comes to objectivity, consistency, and predictive accuracy, psychometric assessments stand out. 

They support fair hiring, reduce human bias, and improve the quality of decision-making. By blending these tools with well-designed interviews, HR teams can build a robust, evidence-based recruitment process. 

 

Want to implement psychometric testing in your hiring process?

We help companies build fair, evidence-based recruitment strategies through our psychometric tests.

Previous Article How to successfully Onboard an Interim Manager in a Financial Institution
Next Article Talent trends, smarter moves: Colin Smillie's midyear insights
Print
2476 Rate this article:
No rating
Content typeArticles
Topic
  • HR & market trends
  • Recruitment tips
EN FAQ Question #1What makes psychometric tests more objective than interviews?
EN FAQ Answer #1

They use standardized questions, automated scoring, and are free from interviewer bias, making results comparable across all candidates. 

EN FAQ Question #2Can interviews be made more objective?
EN FAQ Answer #2

Yes. Use structured interview formats, predefined scoring rubrics, and trained interviewers to reduce subjectivity. 

EN FAQ Question #3Are psychometric tests reliable predictors of job performance?
EN FAQ Answer #3

Yes. Especially cognitive ability tests, which show the highest predictive validity (0.51) among selection tools. 

EN FAQ Question #4Do psychometric tests eliminate all hiring biases?
EN FAQ Answer #4

No, but they significantly reduce bias by removing subjective judgment from initial screening stages. 

Our brands dedicated in Retail & FMCG recruitment

© 2024 by Morgan Philips Group SA
All rights reserved

Choose Your Country or Region